Media 16'

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?    Here is our preliminary task- Visually our final product is to a much higher standard. I believe this is a result of careful planning when it comes to a shot list. During our preliminary we focused mostly on the script, and I believe we  did not pay as much attention to camera angles and composition as we should have. I learnt from watching our preliminary the importance of having a good shot list and this was something I made sure was done well in the making of our final product.  Here is an experimental we made at the start of the year. This was made in an extremely short period of time and I believe it improved my ability to make quick decisions when filming. 

What have you learnt about technologies from the process of contracting this product? Gopro- To film the underwater shots, we used my GoPro Hero 1. I had previously used this for purely recreational purposes however for this project I learnt about how to use it efficiently and get the best possible shots for the film. Due to the camera not having a screen I was concerned that the shots we recorded would not be what we wanted. However I learnt that due to the fish eye lens that the camera has a very wide scope and picked up exactly what we wanted.  Final Cut Pro- Here is a screenshot of the software we used to edit. Here you can see how I positioned different sound effects to create variation in the soundtrack to make sure it the soundtrack felt natural and was not overpowering. During this shot I also learnt about transitions. I experimented with fades to add more suspense and emotion to the scene as the character walks towards it. This was done by splitting the shot in...

How did you attract/address your audience?  Attracting An Audience Outside The Film Due to our film having a younger audience, a way in which we could attract our audience is through social media. Platforms such as Instagram and Facebook are something that can provide free and effective marketing for films. This is especially useful for an independent film like ours. Due to our film having mysterious elements this could be put to use in any marketing campaigns. For example by designing posters that do not reveal a lot about the film but are enough to entice an audience. I believe that interactive marketing campaigns would be highly useful in attracting our audience. This could consist of revealing parts of a shot and asking social media users to guess something about it. The comments received on social media posts like these would cause it to appear in more and more peoples news-feeds again increasing traffic on our page and extending our reach to our audience.  

Who would be the audience for your media product?  Here is a Prezi presentation I made addressing the question. Please also find a sound cloud link in the Prezi to a spoken explanation of the question.  https://prezi.com/view/EZP6UR785YLr4BvLJN66/

How does your media product represent particular social groups?