Evaluation Question 5

How did you attract/address your audience? 

Attracting An Audience Outside The Film

 Due to our film having a younger audience, a way in which we could attract our audience is through social media. Platforms such as Instagram and Facebook are something that can provide free and effective marketing for films. This is especially useful for an independent film like ours. Due to our film having mysterious elements this could be put to use in any marketing campaigns. For example by designing posters that do not reveal a lot about the film but are enough to entice an audience. I believe that interactive marketing campaigns would be highly useful in attracting our audience. This could consist of revealing parts of a shot and asking social media users to guess something about it. The comments received on social media posts like these would cause it to appear in more and more peoples news-feeds again increasing traffic on our page and extending our reach to our audience.  

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